STAND OUT DANCEWEAR BRANDING

WINTER 2025

PROBLEM

A small dancewear store wants to open, but needs a brand that displays their fun and playful personality.

SOLUTION

Create a brand that shows off Stand Out’s fun, bright, young personality.

SCOPE

I made a primary logo, secondary logo, and gave the owner colors and type to use for future applications.

LOGO IDEATION

FINAL LOGO

The final logo was chosen by the client for its playfulness, readability, movement, and energy.

SECONDARY LOGO

The secondary logo was designed to go on shirts, but also work well alongside the primary logo on lots of other future applications as the company grows.