I Can Finally See (ICFS)

spring 2024

PROBLEM

Glasses are bold fashion statements, yet their cases remain dull. For Gen Z, a generation driven by originality, eyewear packaging should be just as expressive. This project reinvents the glasses case to match their style.

SOLUTION

Inspired by “What’s in My Bag” videos and the rise of maximalism among 15–35 year-olds, I designed customizable glasses cases with a consistent base for easy manufacturing. This approach allows for personal expression while maintaining production efficiency.

SCOPE

I approached this project from start to finish, designing the physical packaging, branding, and every detail in between. From structural development to visual identity, I ensured a cohesive and functional final product.