MARKETING CAMPAIGN
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MARKETING CAMPAIGN _
PRO 2 COOL MARKETING CAMPAIGN
FALL 2025
PROBLEM
Pro2Cool is a new med-tech product launching winter 2025 helping combat concussions. They need help determining their target audience, and how to market their product effectively to that audience.
SOLUTION
As a team of 5 marketers and creatives we crafted a highly focused marketing plan that ensures large scale growth within the first 6 months of launch. We presented our findings to the CEO’s of Pro2Cool at the end of the project.
SCOPE
I personally had the role of co-art director making sure our end vision came to life. I also had a large role in the marketing research. Finally, I had the privilege of creating the cart the device would be transported in.
research
Our team dedicated weeks looking into the medical market and consumer needs. Here is what we learned.
our plan
Based on our research we came up with a marketing plan for pro2cool’s launch.
The marketing materials
Once our basic plan was set up I got the exciting role of starting to create marketing assets that align with our goals of human centered design with an emphasis on education.
