MULTIMEDIA CAMPAIGN
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MULTIMEDIA CAMPAIGN _
ALONE TOGETHER
spring 2024
PROBLEM
Loneliness is an underrepresented human emotion that needs to be addresses. It is so common that 1 in 4 adults are reported to experience loneliness.
SOLUTION
Draw attention to how common loneliness is in an approachable way that gives others hope.
SCOPE
I made a 20 page zine, a poster, and sweatshirts that all worked together as a mental health campaign.
TEXTURED ILLUSTRATIONS
I wanted to make an illustration that represented humans in an inviting yet inclusive way. This led me to these very sketchy human figures that are very digestible when looking into an isolating and scary emotion.
THE ZINE
The zine was my main application highlighting different aspects of loneliness through data, art, poetry, statistics, and even a writing exercise.
THE POSTER
The poster served as a supporting piece for the zine, workinging almost like an advertisement.
THE SWEATSHIRTS
The sweatshirts also were used in the campaign to support the zine. I physically screen printed onto the sweatshirts (reference below). The textured illustrations were specifically created for this application.
