Reliance Machine Co. Rebrand

Reliance Machine Company is a small factory located in my hometown of Muncie Indiana. I wanted to give back to my community by creating a much needed rebrand of the company to help them gain more credibility. Reliance Machine Company produces many mechanical products, and I wanted to express this mechanical feeling in a more friendly, approachable way, since the company has an empathetic approach.

For Reliance I created a new brand book including a new logo, imagery, typography, colors, and mock-ups. I took a lot from the brand’s original identity cleaning it up and making it more welcoming.